Branded Content Portfolio
As a senior editor at The Foundry at Time Inc., I produce video, digital, and print content for clients ranging from AT&T to Ford Motor Company to Visit California.
I ideate for, pitch, script and produce videos for clients, mainly Ford Motor Company.
B. My Ford Lifestyle Videos
A. Ford Extreme Weather Video Series
Script writer, producer, and editor for this Ford Service series.
I manage a team of writers and photographers to produce content for My Ford. Specifically, I manage all digital media including myfordmag.com, eNewsletters, bonus content, consumer profiles, and other social distribution strategies.
I've interviewed and written articles on the likes of New York Times best-selling author Tim Ferriss, and world-renown rally car driver Ken Block.
From time to time, I serve as a stock photo model and know how to change a car tire.
B. Edit Portfolio:
I edit all Owner Profile, digital, and distributed Ford content, managing a large team of freelance writers to create engaging content that achieves client KPIs.
The extreme sport of rallying and a Fiesta ST keep this father and daughter close
A rocket engineer and his six siblings all have stunning classic Ford Mustangs—thanks to their gearhead dad
This Ford loyalist recounts the story behind the engagement ring he carved from his prized Mustang
From the Adirondacks to Yellowstone, tour the country’s greatest national parks in the 2016 Expedition
A. Writing Portfolio:
How accelerated learning guru Tim Ferriss hacked a rally race in mere days.
Rally driver Ken Block flies through the City of Angels in a custom all-wheel-drive Mustang.
Six food (and Ford) destinations around the world
From the seasoned pro to the thrill-seeking newbie, these trails will satisfy anyone’s muddin’ needs.
See an example of newsletter writing here.
AT&T Holiday Gift Guide
Ideated and wrote copy in collaboration with the other editors, the client, Art, Photo, and Copy Edit departments.
My Ford magazine
I plan for both front of book articles and features, ideating, editing and writing in collaboration with the other editors, the client, Art, Photo, and Copy Edit departments for this quarterly magazine with 3 million in circulation.